World Music

This is a university project - design campaign for Sony.

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The project will achieve the knowledge of the musical culture – the traditional music. The music is one of the most important elements of the culture of each country and this project will support with preservation these musical values for the whole world. People will be more interested in learning about the culture that specific country, traveling and discovering the world. Sony company is based mainly on the popular music and the traditional music will be the good change.

The project will contain cd’s with traditional music of artists from six different countries of six different continents with their specific musical instruments. Each country/continent has the specific musical instruments: Australia – didgeridoo, Kenya – djembe drum, Mexico – vihuela, Peru - pan flute, France – accordion, Japan – koto. These instruments will be used in the design of cd’s covers.

+ In every cd pack will be also the text of information about these musical instruments.

Sony is inclined to new ideas and wants to be different than its competitors. This project will ensure it. None of the other companies are interested in the traditional culture music of countries around the world with focus on the specific musical instruments of these countries.